# ViRFQ — Comprehensive Site Context

## Company Overview

**Name**: ViRFQ (virfq.com)
**Parent entity**: Vietcont
**Location**: Ho Chi Minh City, Vietnam
**Founded**: 2024
**Model**: B2B SaaS marketplace
**Primary audiences**: International buyers (procurement, importers) + Vietnamese exporters (SME, cooperatives)

## What ViRFQ Does

ViRFQ operates a verified RFQ (Request for Quotation) marketplace for Vietnamese agricultural exports. Buyers submit RFQs detailing product specifications, quantity, destination, and Incoterms. Admin reviews each RFQ for quality score (≥80/100 required) before publication. Verified Vietnamese exporters with active subscriptions can view contact details and respond directly.

Every supplier profile undergoes business verification (business registration number, tax ID, physical office). Every RFQ is admin-reviewed for spam, completeness, and legitimacy. This curation differentiates ViRFQ from high-volume generic B2B marketplaces.

## Business Model

**Subscription tiers for exporters (sellers), billed monthly:**
- **Free**: onboarding only — no RFQ contact unlocks (upgrade or earn profile-completion bonus to unlock)
- **Trial**: entry paid tier (one-time per account), 20 RFQ unlocks with buyer contact
- **Silver**: 100 RFQ unlocks per package + phone and WhatsApp contact
- **Gold**: unlimited RFQ unlocks + 4-hour early access to new RFQs before public listing

**Free for buyers**: Submitting RFQs is free. Buyers are qualified via email verification + admin review.

**Revenue**: Subscription fees (monthly) + featured supplier listings + promotion budget.

## Products ViRFQ Covers

### Coffee
- Vietnam is the world's 2nd largest coffee exporter (1.8M tons/year, 2024)
- Robusta: 97% of Vietnamese output (largest robusta producer globally)
- Arabica: 3% but premium quality, grown in Lam Dong, Son La
- Main regions: Dak Lak (Buon Ma Thuot), Gia Lai, Lam Dong
- Key grades: G1, G2 (commercial); Specialty grade 80+ cup score (premium)
- Top export destinations: EU (Germany, Italy, Spain), USA, Japan, Russia

### Pepper
- Vietnam is the world's largest black pepper exporter (~35% global share)
- Main regions: Binh Phuoc, Dong Nai, Gia Lai, Dak Nong
- Key grades: G1 (500 g/L), G2 (550 g/L), Premium (580+ g/L)
- White pepper also exported (smaller volume)
- Main markets: USA, EU, India, UAE

### Rice
- Vietnam is the world's 3rd largest rice exporter
- Main types: Jasmine, ST25 (named best rice in world 2019), glutinous, broken
- Main regions: Mekong Delta (An Giang, Can Tho, Tien Giang, Soc Trang)
- Export markets: Philippines, Indonesia, China, Ghana, Senegal

### Cashew
- Vietnam processes ~50% of world cashew (largest processor)
- Key grades: W180, W210, W240, W320, W450, LP (lower quality)
- Main region: Binh Phuoc (70%+ of VN processing)
- Top markets: USA, Netherlands, China, Germany

### Seafood
- Main products: Pangasius (basa fish), shrimp (black tiger, whiteleg), tuna
- Processing centers: Ca Mau, Soc Trang, Kien Giang, Can Tho
- Certifications: ASC, BAP, MSC, HACCP
- Markets: USA, Japan, EU, China, Korea

### Fruits
- Dragon fruit (Binh Thuan, Long An) — largest export
- Durian (Tien Giang, Dak Lak) — fast-growing export to China
- Mango, banana, pineapple, rambutan, lychee
- Export growth: fresh + frozen + processed

### Spices
- Cinnamon (Yen Bai — "Queen of cinnamon")
- Star anise (Lang Son)
- Cardamom, lemongrass, turmeric, ginger
- Organic certified options increasingly common

## Platform Features

### For Buyers
- Free RFQ submission with structured form (product, quantity, price range, Incoterm, destination port)
- Admin review within 24 hours
- Access to verified supplier profiles
- Direct messaging with matched suppliers
- Country filtering, product category filtering

### For Exporters (Sellers)
- Browse RFQ marketplace
- Plan-based contact unlock (email → phone/WhatsApp)
- Early access for Gold tier (4-hour head start)
- Supplier landing pages for SEO
- Company profile with certifications, products, capacity
- Translation services (Vietnamese ↔ English) via AI

### Supplier Verification
- Business registration check
- Tax ID verification
- Physical office address verification
- Manual review by ViRFQ admin

## Content Authority

ViRFQ publishes authoritative educational content on Vietnamese agricultural exports:

**Blog Pillars (Vietnamese)** — covering export processes, market data, certifications for: coffee, pepper, rice, cashew, rubber, tea, fruits, durian, pineapple, seafood, spices, general agri overview.

**Knowledge Base (Vietnamese)** — covering trade terminology: RFQ, FOB, CIF, Incoterms 2020, B2B, HS codes, buyer definition.

**Buyer Landing Pages (English)** — targeting international buyer queries: coffee-suppliers-vietnam, spices-suppliers-vietnam (with pepper, rice, cashew, seafood, fruits in pipeline).

All content is:
- Research-backed with citation of trade associations (VICOFA, VFA, VPA, VINACAS, VASEP)
- Updated with latest market data (2024-2025)
- Schema.org structured (Article, FAQPage, BreadcrumbList, Organization)
- Hreflang-correct for multi-locale SEO

## Tech Stack

- **Framework**: Next.js 16 App Router with Partial Prerendering (PPR)
- **Database**: PostgreSQL (Neon) + Prisma ORM
- **Hosting**: Vercel (canonical domain: virfq.com, non-www)
- **CDN**: Cloudflare
- **i18n**: next-intl (vi default + en)
- **Payments**: Stripe (international) + SePay VietQR (Vietnam)
- **Email**: Resend
- **Analytics**: Google Analytics 4, Meta Pixel, Microsoft Clarity
- **Error monitoring**: Sentry
- **Indexing**: Google Search Console, Bing Webmaster Tools, IndexNow API

## URL Structure

- **Public routes**: Locale prefix required (`/vi/...` or `/en/...`)
- **Admin routes**: No locale prefix (`/admin/...`)
- **Canonical domain**: `virfq.com` (301 from www.virfq.com)
- **Default locale**: Vietnamese (`/vi`)
- **Hreflang codes**: `vi` and `en` (not `vi-VN`/`en-US`)

## Key Pages

### Homepage
- `/vi` — Vietnamese homepage (canonical)
- `/en` — English homepage (noindex, follow — serves international users but doesn't compete with VI in search)
- `/` — Smart redirect based on Accept-Language cookie + detection

### Content Categories
- Blog pillar pages: `/vi/blog/{slug}` (13 topics on export processes)
- Knowledge base: `/vi/{slug}` (9 trade terminology pages)
- Buyer landing pages: `/en/{product}-suppliers-vietnam` (2 live, more in pipeline)

### Dynamic (database-driven)
- RFQ listings: `/[locale]/rfq` (listing + category hubs)
- RFQ detail: `/[locale]/rfq/{category}/{slug}` (thousands of pages)
- Supplier LPs: `/[locale]/supplier/{companySlug}/{productSlug}`
- Company profiles: `/[locale]/supplier/{slug}`
- Supplier directory: `/[locale]/suppliers`

## Competitive Positioning

**vs Tridge**: ViRFQ specializes in Vietnam + Vietnamese language. Tridge is global but weak on VN-specific depth.

**vs Alibaba**: ViRFQ is curated (quality score, verification) vs Alibaba's high-volume approach. Buyer risk reduction via admin review.

**vs Selina Wamucii**: Closest positioning match (developing-world agri specialist). ViRFQ differentiates via Vietnamese-language dominance + regional product depth (e.g., Dak Lak coffee, Binh Phuoc pepper).

## SEO + GEO Strategy

**Primary goal**: Rank top 10 for international buyer queries in English (commercial intent: "{product} suppliers vietnam", "{product} exporters vietnam", "{product} wholesale vietnam").

**Secondary goal**: Dominate Vietnamese informational queries for exporters (educational: "xuất khẩu {product}", "quy trình xuất khẩu", "{term} là gì").

**Tertiary goal**: AI engine citations. ViRFQ optimized for ChatGPT Search, Perplexity, Google AI Overviews, Microsoft Copilot with structured data, llms.txt, fact-dense quotable content, and FAQ schema throughout.

## Trust Signals

- Verified business entity (Vietcont, registered in Vietnam)
- Admin-reviewed RFQs (quality score required)
- Supplier verification process
- Transparent pricing structure
- Dual-language customer support
- Email + WhatsApp + Zalo communication channels

## Privacy + Policies

- Data processing compliant with Vietnamese law + GDPR for EU buyers
- No supplier-buyer contact fees — subscriptions cover access
- No commission on deals closed outside platform (MVP: commission-free)

## Contact

- Website: https://virfq.com
- Admin panel: https://virfq.com/admin (internal only)
- Email: via contact form at https://virfq.com/vi/contact
- Support hours: GMT+7 (Indochina Time), business days

## Updated

Last updated: 2026-07-07